Say hello to our new sales rep, Sandra Law!

Here's some news that we've been breathlessly waiting to share!

We are proud to announce that Sandra Law will be joining Abraham Associates, beginning October 11, as our new sales rep for Indiana, Michigan, Ohio, and some Chicago stores. 

Sandra will be taking over for Roy Schonfeld as he retires at the end of 2017.

For the last three years, Sandra has been the store manager at Anderson’s Bookshop in La Grange IL. Before that she was a store manager at H&M, and a manager and bookseller at Mitchell Books in Fort Wayne IN, and B&N.

We are thrilled to be able to draw on Sandra’s experience, insight, and passion as a bookseller, buyer, and store manager as she begins working with our publishers and booksellers.

(After Roy retires at the end of the year, as part of this territory reorganization, John will take over selling to stores in Kentucky.)

If you've got questions, email us at info [at]

Abraham Associates is hiring a new sales rep!

We are hiring a metro Chicago based, full time, commission sales rep to represent our publishers to bookstores, museums, and wholesalers here in the midwest. If you have at least 2 years of bookstore or publishing experience, we'd like to talk with you about joining our group. 

Please see our job description for all the details and job requirements. You can download it here.

Please send your resume and cover letter to John Mesjak at, by Friday August 18, 2017.

A great tip today from Books & Whatnot for store owners and managers.

Beth Golay offers up solid advice for bookstore staff every weekday in her email newsletter, Books & Whatnot. (Seriously, it's worth the five minutes she asks of you each day.) 

Today's advice is on getting control of your social media logins and passwords:


"If your bookstore has been around for a while, your social media history probably began with a website. Then you might have added a MySpace profile, which was abandoned to create a Facebook page, closely followed by a Twitter account. Later you probably considered Flickr, Tumblr, Instagram, Pinterest, and Snapchat.

And if you're like most businesses you either created these profiles yourself or, more likely, you had a younger person on staff create them. Login names are probably a litany of email addresses from staff members come and gone, and some might be personal email addresses instead of logins related to the store.

If you only have 5 minutes to devote to marketing today, use those 300 seconds to create a social media master spreadsheet. Make a list of login names and passwords for each account you have for the store. Take a look at the administrators with permission to edit your Facebook page. Does everyone on the list still work for you?"